According to global golf tourism industry association, IAGTO, tour operators recorded a seventh consecutive year of sales growth in 2018. With their increased influence in the golf travel market, we ask two of the leading operators, Golfbreaks and Your Golf Travel, how venues can optimise their [...]
Hosting a tournament is a great way to put a golf destination in the spotlight. But what does a host legacy actually do for the bottom line? Laura Leclercq, International Marketing & Sales Manager at Le Golf National, shares how The 2018 Ryder Cup host venue is working to translate [...]
The largest number of European Tour Destinations to date showcased their properties at this year’s IGTM event in Morocco — underlining the network’s continued growth over the years. Ian Knox, Head of Operations, explains the benefits of being present at the golf tourism industry’s largest [...]
Consumer needs are evolving. In the past, a golf holiday was very much about the golf experience (and that alone). And while that remains fundamentally important, the demands of customers are broadening, and their expectations are increasing. How then can resorts bring increased personalisation, [...]
The 20th annual IAGTO Awards Ceremony took place at Bivouac du Désert, Marrakech, Morocco during the farewell dinner at the 2019 International Golf Travel Market exhibition (IGTM). The awards ceremony consisted of winners for Hotel Experience and Golf Experience across 25 countries, alongside [...]
European Tour Destinations are happy to announce that Lighthouse Golf & Spa Hotel in Bulgaria has been voted by IAGTO’s 700+ golf tour operators as the winner of the Hotel Experience Award (Bulgaria). The 20th annual IAGTO Golf Tourism Awards were focused on recognising the achievements of [...]
In November 2018, Italy saw unprecedented levels of rainfall which impacted several regions of the country, including Sicily – and parts of Verdura Resort’s golf courses. The team at Verdura Resort saw this as an opportunity to rethink their golf offering and enhance their renowned layouts. [...]
Over recent years we have seen resorts like PGA Catalunya and Terre Blanche pioneer the transformation of some of the world’s leading golf destinations into thriving real estate developments. These industry leaders have laid a groundwork for how to attract not only those looking for a solid [...]
New to this year’s BMW PGA Championship week, European Tour Destinations invited select UK & Ireland Tour Operators to join its partner venues at an exclusive networking event. The goal: to provide a platform to discuss future opportunities and [...]
Creating steady growth in sales is a challenge every business must answer, and even the most established golf resorts require a proactive and creative approach to achieve this. Director of Sales (Golf) at PGA Catalunya Resort, Monica Martinez, shares some of the best practices helping to establish [...]