Worth about US$600 billion globally currently and expected to grow to US$3.5 trillion* over the next decade, bleisure can mean working while on holiday or tagging time on the beginning or end of a work trip for pleasure. In 2023, 83% of business travellers reported taking a bleisure trip in the [...]
Floris Wouters, Marketing Manager at The Dutch, a European Tour Destinations venue and private members club located an hour outside Amsterdam, known for its highly engaged membership and business network, believes a multi-channel communications approach is essential. “An effective [...]
Q: What are the European Tour Group’s main sustainability initiatives? Maria: We started the Green Drive, our sustainability programme, three years ago. Although we had championed sustainability for a long time before that, launching the Green Drive formalised our commitment to priority issues [...]
Hardy Cubasch, Group Consumer Director for DP World Tour & Ryder Cup, explains how businesses should strike alliances that are built on a shared purpose, which hold common values and a commitment to achieving collective goals to truly make those partnerships successful. “Traditional [...]
“Having our sport represented at the Olympics is a great platform for the game, not only from a visibility perspective but also one of legacy that can inspire the next generations,” he said. “Everyone involved in the golf industry should be looking to build on the positive image these Games [...]
