Q: What are the European Tour Group’s main sustainability initiatives? Maria: We started the Green Drive, our sustainability programme, three years ago. Although we had championed sustainability for a long time before that, launching the Green Drive formalised our commitment to priority issues [...]
Hardy Cubasch, Group Consumer Director for DP World Tour & Ryder Cup, explains how businesses should strike alliances that are built on a shared purpose, which hold common values and a commitment to achieving collective goals to truly make those partnerships successful. “Traditional [...]
“Having our sport represented at the Olympics is a great platform for the game, not only from a visibility perspective but also one of legacy that can inspire the next generations,” he said. “Everyone involved in the golf industry should be looking to build on the positive image these Games [...]
With 45 million Americans playing golf, both on and off-course in 2023, the United States represents an attractive target market for global golf destinations. In his session during the 2024 European Tour Destinations Annual Conference, Vic Aliprando, Senior Vice President of the TPC Network, was [...]