With 45 million Americans playing golf, both on and off-course in 2023, the United States represents an attractive target market for global golf destinations. In his session during the 2024 European Tour Destinations Annual Conference, Vic Aliprando, Senior Vice President of the TPC Network, was [...]
The advent of generative artificial intelligence (AI) – a subset of AI focused on creating new content, designs and solutions – continues to make its mark across various sectors, delivering a range of tools to revolutionise businesses and to help deliver exceptional customer experiences. Sandra [...]
The core principle is, of course, to attract buyers, however, a knock-on effect to a captivating listing and a coherently planned marketing effort is the wider ability to gain future business from those wishing to sell properties. Here, Sandra Ruttle, Real Estate Consultant for European Tour [...]
The network’s world class venues gathered in northern France at the historic Le Touquet Golf Resort, a member venue since 2022 and home to France’s No.1 links course, to learn and share best practice over two days of presentations, discussions and networking. Headline speaker Farhad Heydari, [...]
Comprising keynote presentations, workshops and breakout sessions, the conference enabled network venues to gain valuable insights from leading industry experts, such as Andy Brown, Senior Manager for Global Business Development and Relationships at Toro, who discussed the growing importance of [...]