Consumer needs are evolving. In the past, a golf holiday was very much about the golf experience (and that alone). And while that remains fundamentally important, the demands of customers are broadening, and their expectations are increasing. How then can resorts bring increased personalisation, [...]
In November 2018, Italy saw unprecedented levels of rainfall which impacted several regions of the country, including Sicily – and parts of Verdura Resort’s golf courses. The team at Verdura Resort saw this as an opportunity to rethink their golf offering and enhance their renowned layouts. [...]
Over recent years we have seen resorts like PGA Catalunya and Terre Blanche pioneer the transformation of some of the world’s leading golf destinations into thriving real estate developments. These industry leaders have laid a groundwork for how to attract not only those looking for a solid [...]
New to this year’s BMW PGA Championship week, European Tour Destinations invited select UK & Ireland Tour Operators to join its partner venues at an exclusive networking event. The goal: to provide a platform to discuss future opportunities and [...]
Creating steady growth in sales is a challenge every business must answer, and even the most established golf resorts require a proactive and creative approach to achieve this. Director of Sales (Golf) at PGA Catalunya Resort, Monica Martinez, shares some of the best practices helping to establish [...]
European Tour Destinations’ network of world class golf venues has once again dominated Golf World magazine’s Top 100 Golf Courses in Continental Europe, with a total of 14 courses from across 11 of its venues making the renowned listing. The ranking from Golf World was compiled by a team of [...]
One of the unique aspects of becoming a member of the European Tour Destinations network is the opportunity to host European Tour events. Stephen Follett, CEO at London Golf Club, explains the decision to host the Staysure Tour’s flagship event, The Staysure PGA [...]
Intelligence on prospective buyers and their buying habits has always been a marketer’s dream, and today we are surrounded by data. Data from past sales, research data on generational buying habits, as well as the personal data of consumers’ social, search and browsing behaviours stored by [...]
Global research demonstrates that the experience economy is growing in leaps and bounds. In this competitive marketplace, the customer journey is king. Ian Knox, Operations Manager at European Tour Destinations, shares how the network’s Mystery Shopper programme [...]