A member of the Leading Hotels of the World, the exquisite 36-hole resort high in the hills of Provence Côte d’Azur, was ranked the #1 Golf Resort in Continental Europe by Golf World magazine in 2016.
It is also a prominent member of the European Tour Properties network and for customers visiting the resort’s website, seeing an advertisement or arriving at the hotel or golf clubhouse, the association with The European Tour is immediately apparent.
Jean-Marie Casella, Director of Golf at Terre Blanche, says: “From the moment you approach the resort, the European Tour association is evident and clearly visible, from the signage at the entrance to the logos on the staff shirts.
“It helps provide our visitors with a guarantee of quality; they know they are going to receive a tournament quality experience.”
The use of the European Tour brand is also strategically important in positioning Terre Blanche both at home and in global markets.
“Externally, it differentiates Terre Blanche from other leading venues in France and further afield,” continues Jean-Marie. “We use the brand in all of our communications because it helps create our image and reputation in the world.
“It also gives us a proactive foundation for our international networking activity; it’s a label of quality which resonates throughout the golfing world.”
Terre Blanche is an active member of European Tour Properties and optimises the network benefits, from operational consultancy to tournament hosting opportunities.
“We have been organising promotions through the European Tour, too,” explains Jean-Marie. “We attended the Omega European Masters at Crans-sur-Sierre, where we engaged with prospective customers for all aspects of our resort. These types of opportunity are very important for us to capitalise on and help reinforce the venue’s position as a world class golf destination.”
